Once they complete the arrival sequence, there’s a final surprise. The touchscreen slides away to reveal a storage area. Inside, there are all the materials they’ll need for the day, including a customized notebook and pen.
Guests are then encouraged to leave their phones and laptops in the Cubby, to charge safely during the workshop.
Finally, at the end of the day, as guests are preparing to leave, the wall shifts into its final mode. Here, the wall serves as a retrospective, showing photos from the day and soliciting feedback about their time at BrandLab. This time, when they open their Cubby, they not only find their fully-charged phones and laptops, but also a special thank-you gift.