Bringing employee stories to life also represented a unique opportunity. Traditional diversity and inclusion reports address change by zooming in on single-axis attributes, but this project widened the frame to include a multi-faceted view of the richness of human experience, showcasing people who participated in programs or helped build benefit for their communities. Ideally, other employees and potential colleagues can identify Facebook as a work environment where they can be seen as their whole selves.
A subtle pattern language is incorporated into the site’s design, and will continue to evolve and form internal collateral to accompany employee stories. “The idea behind the whole website was to tell a story beyond the numbers, and the patterns were a subtle part of this concept,” says Dan Zhou, graphic designer at Facebook. “We adhere to the standard government categorizations of gender and ethnicity for the report, but at the same time we want to acknowledge the irony of putting people in these rigid categories when the goal here is to celebrating diversity. So, respectfully and playfully, we wanted to create categories of our own, and make patterns that represent traits like “wise” or “adventurous” or “determined” and have interviewees choose patterns that resonated with them, in order to tell a fuller story.”
“I’m very much looking forward to employees getting excited and being proud about all we’re doing,” Harrison says. “To be able to point employees to this to say, ‘Hey, look at all this stuff we’re doing, here’s what you can get involved in, here’s how we can help the community,’ that has a ripple effect. They feel good about it, and they talk to their friends and family about it. We’re doing a lot to celebrate this internally, and we have a big plan to talk about this more inside the company.”