In parallel with its liquid innovation and M&A ventures, Diageo is evolving digital capabilities, partnerships, and processes across its portfolio of brands, and in 2017, partnered with Uncorked to further grow this capability.
Uncorked works together with Diageo’s Culture & Partnerships group as an innovation strategy partner, helping Diageo evaluate, pilot, refine, and share data from startup partnerships, as well as monitoring the changing spirits landscape for opportunities for Diageo and its brands to build competitive advantage.
Through the relationship, Uncorked has built knowledge of the critical success factors for integrating 21st century technology into a CPG business tracing its roots to the 17th, along with an adept understanding of Diageo culture, process, and key business functions.